Hero Pass Application
Level Up Your Weekend
The Westside Comic Con Hero Pass is a perk given to every convention attendee with their badge. To participate, your business offers a specific "con-exclusive" discount or themed perk. In exchange, we drive thousands of high-spending visitors directly to your door.
Benefit | Why It Matters |
|---|---|
Data & Tracking | By using a specific code or physical stamp, you can see exactly how much revenue the event generated for you. |
Viral Potential | Fans love "Instagrammable" moments. A themed drink or "Supervillain Special" menu item gets shared on social media instantly. |
Zero Upfront Cost | Unlike traditional advertising, you only "pay" when a customer actually makes a purchase via the discount. |
Foot Traffic | Comic Con brings thousands of people to the area who are looking for places to eat, shop, and hang out between panels. |
Implementation Options for the Businesses
There are multiple, "low friction" ways to engage with attendees:
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The Quick Win: A flat discount (e.g., "15% off your meal with a Con Badge").
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The Themed Special: A specific item renamed for the weekend (e.g., "The Multiverse Mojito" or "The Kryptonite Cupcake").
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The "Side Quest": A free small add-on with a minimum spend (e.g., "Free 'Power-Up' sticker with any $20 purchase").
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The "Priority Protocol": A special offer for VIP Badge holders.
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Or reach out to us about custom offerings or hosting an event like a "Drink & Draw", Burlesque, etc.
Why the "Comic Con" Demographic is Unique
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High Disposable Income: Hobbies like comic collecting and "cosplaying" are expensive; this audience is used to saving up for conventions and spending on experiences.
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Loyal & Vocal: If they have a great experience at a local shop, they will post about it in fan groups and return every year.
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The "Third Space" Need: Attendees often need a place to sit, recharge their phones, and grab a meal away from the crowded convention floor.